About Swap Meat

Our Story & team

Dr. Terri Holloway, a nutritionist and the director of Swap Meat Limited, embarked on a transformative journey over 15 years ago. A serious medical issue led her to discover the profound benefits of a plant-based diet. Inspired by the significant improvements in her own health, Dr. Holloway pursued a PhD in Nutrition in England, where she developed evidence-based interventions demonstrating remarkable health improvements through dietary changes.

At Swap Meat, the belief is that vegetables promote life. The company's mission is to support clients in regularly incorporating more plant-based foods into their diets, gradually 'swapping' traditional meat choices for healthier plant alternatives. Swap Meat also provides expert nutritional support for vegans and vegetarians, equipping them to maximize their health and avoid deficiencies.

Swap Meat's services include one-to-one nutrition consultations, health seminars, and workshops—all tailored to help prevent common food-related diseases. Their speaking engagements offer expert guidance on integrating more plant-based foods into diets, aiming to transform health and well-being.

This journey is not just about business; it's a movement towards a healthier future. Swap Meat invites everyone to join in this exciting journey towards better health through plant-based nutrition. Together, a significant difference can be made, one meal at a time.

Our Founder & Team

Our team a positive, full of life and always there to support you. Becoming the best version of yourself can be difficult, so getting someone on your side can make all the difference. Schedule a call to see if we are the right fit for you.


  • Founder

    After her own journey with health; Dr Terri Holloway has dedicated her life to researching and supporting others in their own health journeys, helping individuals, families & generations make positive change.

Why Swap Meat?

It all begins with health and getting great food and good choices into your daily routine. We have helped a wide range of clients make better choices; and we can help you reach your health goals. We focus on individuals who want to feel good, eat well and find success. Our team are ready and serious about healthy change. Are you?

  • We recommend booking an initial consultation to get an understanding of what’s possible for you and what pace will feel most comfortable for you. We’ll ask you a series of questions so that we can provide you with a roadmap for success which will include recipes, motivation, and most importantly a fun action plan!

  • Avoiding meat or any type of food does not guarantee a healthy diet and lifestyle. It both what we take out of our diets as well as what we put in that gives us ultimate success. At Swap Meat, we will teach you how to strike this balance, while including essential nutrients and delicious meals to ensure that you have the healthiest diet possible.

  • For years, protein has always been a popular question when discussing veggie diets; however, protein is actually easily accessible for both vegetarians and vegans. A diet that includes beans, lentils, pulses, possibly tofu and more will provide an adequate amount of protein for both children and adults.